24 Jul
Online Truck Booking Is Crucial To Your Business. Learn Why!

We’ve all heard the phrase ‘digital trucking’ been used quite often in the recent years. If not, you at least must have heard at least one person in your network talk about how online truck booking is the new Uber of the transport and logistics sector.

No matter what term people use, it all refers to the same thing – the ease of book truck online in India. This has become all the more urgent today as technology makes it increasingly easier for us to get online deliveries at our doorstep in the blink of an eye. It’s no surprise then that the trucking industry has also joined the bandwagon to become more efficient in connecting carriers with shippers and brokers.

In the simplest terms, an online truck booking platform acts as a bridge between

shippers and truckers. This process aims to eliminate brokers by facilitating complete transaction on a digital platform between all the stakeholders involved. This kind of platform will provide stakeholders all the information they need about their goods, the kind of transportation being used, driver assigned, time taken, destination, price, etc. Basis this information, truckers can pick up a consignment basis their interest and complete the transaction.

What are the benefits of an online truck booking platform? 

The online truck booking sector has seen tremendous growth over the years, with over $180 million in venture capital investments since 2011. This alone justifies the benefit of moving to a digital platform, but there are also other reasons why it is crucial to your business -


1. Increased Efficiency

Increased efficiency is one of the biggest advantages of adopting online truck booking platforms. That’s because truckers have the freedom to choose the type of load they can transport, which in turn, helps them better plan their capacity utilization, vehicle allocation and also their finances. This also eliminates time spent in making frantic phone calls by shippers, trying to find or book the appropriate load, while completely automating the process of finding a qualified trucking partner.


2. Transparent Processes

When you create a business that helps consumers book a truck online in India, it elaborates all details regarding the load, before a shipper or trucker takes a final call. This increases trust among all stakeholders by removing any discrepancies that may have otherwise cropped up at the time of completing the transaction. At any given point of time, a shipper can also easily see a truck’s location, get complete transparency over associated costs, and also gain deeper insights into critical points like on-time delivery.


3. Competitive Prices

An online truck booking platform establishes a direct contact between shippers and truckers, thus eliminating the need for any middlemen who tend to add a significant cost to the overall transaction. Moreover, as more and more stakeholders get on the platform, the availability of shippers and vehicles also increases, thereby increasing competition so that everyone provides genuine freight rates.


4. More Return Load Options

The fact that online truck booking platforms are not restricted to a particular area means that the availability of load increases at every destination that the platform serves. Since there is no barrier of being present physically in a space, which gives truckers more options to pick up return loads as well.


While all the crucial benefits of being on an online truck booking platform seem to be reasonable, it still needs to prove its efficiency to build trust among all the stakeholders it serves, especially among the older generation of people operating in the industry since they are more likely to resist technological changes. The adoption process might be slower; hence, it is the job of new-age digital truck booking platforms in India to bring about a behavioural change, rather than imposing it. This might be a time-consuming and expensive process, but considering how many other areas like online food delivery, taxi services, etc, have already shown great ROI, it might encourage newer players to enter this field.

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